Performance textiles, freshly framed

Getzner is a global textile manufacturer known for high-quality fabrics across technical, outdoor, and beyond. Among the last weavers producing entirely in Europe, they are remarkable for their craft.

The Brief

Kvint was asked to develop a modern visual language for the client's technical fabrics division, creating a coherent image system that presents the collection in a sleek yet robust way.

We expanded the brief significantly, designing the full exhibition booth from the ground up: architecture, furniture, construction, and a reimagined display system for the collection, including hangers, labels, and icons.

The Process

Since the fabrics were raw materials rather than finished garments, a traditional model shoot was not possible. Generative AI made it possible to present them as though they were, helping us visualize the collection in a way that would otherwise be out of reach.

The Solution

To contrast the masculine creative usually used for high-tech fabrics, we chose a feminine, fashion-forward direction. Instead of sample-only fabric visuals, we applied this distinctive approach to the models.

Our reinvented hanger design uses a box system to organize and protect the sample lines while displaying all important product information. This visual language continued through the full booth design.