Performance textiles, freshly framed

Getzner is a global textile manufacturer known for high-quality fabrics in technical, outdoor, and adjacent markets. They are one of the last weavers producing entirely in Europe, and the craft shows.

The Brief

Kvint was asked to develop a modern visual language for Getzner's technical fabrics division: a coherent image system, sleek but robust, to present the collection.

Kvint also expanded the brief. Alongside the image system, we designed the full exhibition booth from the ground up: architecture, furniture, construction, and a reimagined display system for the collection, down to the hangers, labels, and icons.

The Process

The fabrics were raw material, not finished garments, so a traditional model shoot was off the table. Generative AI let us show them as though they were, and gave us images the collection could not otherwise have had.

The Solution

High-tech fabrics are usually sold with masculine creative, so we went the other way: feminine and fashion-forward. Rather than shoot the samples on their own, we put that approach on the models.

The new hanger design uses a box system that organizes and protects the sample lines while carrying the product information. The same visual language runs through the booth.