Ideas are only as valuable as their execution - this truth hits hard, especially if you are a dreamer like us.
Many great visions never reach their full potential because the ideas behind them were executed half-heartedly or simply do not fit within the budget. When you aim to create something new that doesn’t follow the norm, everything seems to work against you. People love the norm, the standard — at least when you ask them to produce it for you.
You’ll soon find yourself trapped in standards, templates, and one-size-fits-all solutions for your unique vision. If your design idea requires a different approach, you’ll have to convince and sometimes fight for the possibility to even try it out.
We found a way to bypass this aversion to change by working with independent specialists from different fields. Each one produces a small part of the whole, and together, we coordinate and combine their efforts into the final design.
Control is here a critical aspect as well as responsibility. To have control over the details and timing that need to fit and work together and taking the responsibility to make the idea happen (always in the realm of the budget).
Challenges will arise that can only be solved through creative and unorthodox thinking. We are responsible for seeing the big picture and guiding everyone in the right direction - with the least compromise possible.
Image courtesy: The New York public library
